Copywriting is not just about advertisements, press releases and editorial – it’s also essential for brochures and websites too. Copy should talk to the reader and be succinct, inviting the reader to read more while conveying benefits and being informative.
Far too many websites and brochures are inward facing. How many websites have you read that say – “we do this…” or “our product does that…”?
WE, US and OURS should really be YOU, YOURS and ITS.
Professional copywriting talks to the reader and conveys the benefits of the product or service, just as we are doing right here.
Web-Copy
By gently weaving your benefit laden copy with specific keywords and key phrases, you can seriously effect your search engine ranking too!
Copywriting is an essential part of search engine optimisation, search engines such as Google and Yahoo can now determine whether a sentence is written using good grammar and without spelling mistakes. Basically search engines know whether it’s good English (or any of over 100 other languages) or keyword stuffed nonsense. Bad English can do more than turn off a potential customer – it can seriously reduce your visibility in search engines.
Call to Action
Now for the final element of a well written sales text – the call to action!
You may not have noticed but you have just read the whole of this page and understood that good copy on the web is essential to drive sales and increase contact. Don’t leave your reader with no where to go, at the end of your well-written article or page, make it easy for your reader to act.
Ask them to make contact / have a link to a contact page /use visible phone numbers, buy now buttons – or whatever the objective is…
Pick up the phone and call 0845 070 1925 right now.
