Set in the heart of London (50 yrds from the Sanyo billboard in Piccadilly), this backpackers hotel is the first of several revamps for the Aaran Group.
Using a complex CMS 19 Dozen used a central core with 6 hubsites sharing the core. This allows the language variations while keeping a central core for security patches and version updates.

Click to Visit Piccadilly Backpackers

From a design perspective the brief asked for a young and vibrant ‘party atmosphere’, integratimng Facebook, Twitter and Flickr enables Piccadilly Backpacker to update all their blogs from a single point.

19Dozen’s senior designer originally created the logo and has now added a London skyline (see foot of home page) to compliment the brand. Piccadilly were so pleased with the results they asked us to design: stationery, key cards, mugs and T shirts and a 50 foot electronic billboard banner as well.