Pro-Optic manufacture and distribute spectacle frames for high street opticians. They asked us to produce an online catalogue that would allow the public to see all of the products, but not the prices. Opticians would be able to log-in and see prices and place orders online. Of course it also had to allow Pro-Optic to add new frames and delete discontinued frames themselves through a user-friendly interface. Using a php based shopping cart as the engine, we transformed the terminology, categories and permission levels to achieve Pro-Optics aims. All trace of the traditional cart has been removed to create the right tone for this professional market. 19 Dozen also created all the branding and themes for each range.
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